For a Brand Identity class, we designed a case study and re-brand for a local Utah company. My choice, "The Huntsman Corporation". A chemical production company started in Utah by Jon Huntsman Sr. which changed the packaging industry with their polystyrene invention. Now they have grown globally and donate a third of their profits to their cancer research facility, Huntsman Cancer Institute.

The re-brand concept was to bring the human element back into the company and connect the consumers with the Cancer Institute, through their products.

Final design was to make a brand book for the company.

Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign. 2015